Twitter is a social networking site. On this service, one can choose to “follow” the updates of people who interest you enough to want to know what they have on their minds. Often, when you “follow” someone, they will reciprocate. This is called “being social” in Social Networking.

However, some are just using Twitter as a way to broadcast their own agenda, and really have no interest in their followers, beyond how they can make money off of them. There are “self-claimed internet gurus” out there who preach on how you can get 30,000 new followers on Twitter. There are several systems out there, but they essentially boil down to 3 easy steps.

1. Follow a bunch of people you aren’t currently following.
2. Eliminate anyone who isn’t following you from your list of who you follow.
3. Rinse and Repeat.

Step number two above is very enlightening. “Un-follow” anyone who hasn’t followed you back! That means you aren’t following someone because you care what they have to say. You are only following them because you want them to follow you.

There are actually services that help you “scrub” your followers list like that. This makes such social networking no longer social, but rather a poor attempt at targeted advertising.

Believe me, 90% of all of the alerts that you get are from people that are part of one marketing scheme or another. I’m not one of those self-claimed internet gurus; but I felt this practice is unethical.

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