First off, why would you want to build content-rich websites? The short answer is “Because it keeps people on your site for a while, it makes them come back, and they tell their friends about that site.”

But why? Well, for one thing, people will stay on a content-rich site because it takes awhile to read an article or two. And if people start to realize that a certain site has good content that they like, and in particular, different content that constantly changes and is updated, then they’ll check back to see what’s new.

The worst thing in the world to have is a stagnant website that never changes. People will visit it exactly twice - the first time to check it out, and the second one to see what’s changed and when they find out it hasn’t changed, they most likely won’t come back. Ever!

A content-rich site is one that has lots of informative articles up at it, usually centered around a theme. Most sites can’t quite pull off being WikiPedia, so they specialize. Emm…just like SmoothAsia!

The articles you’ll want to have on your site should be short enough so that someone can read them in about 5 minutes. This means you want to stick to articles of 250 to 750 words, with 300 to 600 words optimal. To give you an idea, a single page in a published novel has about 300 words.

You might think it is lots of cool graphics and colors that make a site attractive to a visitor, but it’s really the content!

I’m not one of those self-claimed internet gurus, but believe me, the very best way to attract and retain an online audience is to provide content that’s useful, valuable, informative, and educational.

I recommend Garrett’s Discover What Success Takes!