01
Payvment Paves Way for Facebook Fans
Posted in Money Maker, Tech Info by MZaidee
It’s a well-known fact that the more steps a shopper must take in order to make a purchase, the less likely that purchase is. The same is true for shoppers on Facebook, of course, which is why San Francisco-based Payvment has developed a tool that lets them buy from vendors without ever leaving the site.
Christian Taylor, CEO of Payvment, explains: “Facebook users want a buying experience that captures what’s truly unique about the Facebook experience. They want to be able to easily find products and brands, use a shopping cart that travels with them across storefronts, and take advantage of discounts sellers can offer to attract their loyalty. Payvment delivers on the promise of the social network, and helps sellers transform a relationship into a sale.”

The storefront application allows brands and sellers to provide electronic coupons or instant discounts to potential and current fans, tying the action of becoming a fan to sales discounts and rewarding loyalty.
The technology will take Facebook from a social network and marketing platform to a channel for direct selling. Payvment’s e-commerce suite includes a universal shopping cart that carries goods across multiple storefronts, a proprietary shopping discovery and search tool, and the ability for customers to add reviews to Payvment enabled storefronts. Spam protection allows sellers to monitor storefront content.
With 500 million users, this new integration will be eyed by many retailers. It will have our familiar shopping cart system and several additional advantages.
Addiction: People are addicted to everything Facebook and they would similarly be addicted to this new online store. If you’re that sort of shoppers who quit after adding several items to their shopping cart, fret not, your shopping cart will remain filled until they are check out or dismissed.
Increase buying intention: A fan page + storefront will be an awesome combination. Your fans are likely to click on your promotional updates since browsing your items is now so convenient. All within Facebook!
Web shopping cart API: Facebook connect + Payvment Web shopping cart API can sync your customers’ purchases from Facebook to your website and vice versa. Your shopping cart can be accessed via both sites!
I recommend SiteGround web hosting









