Do you care promoting your company or organization website? Me? Nope…it is not part of my KPI (Key Performance Indicator).

Unless you are a business owner, proprietor, information officer or someone who is responsible to promote your organization’s website, then the below tips from an internet marketing guru will be useful.

So what can you do to improve the odds that you are reaching your anticipated audience? Here are the tips.

1 – Paperwork

This is the easiest and most economical method of advertising your site. Make sure you place your domain name on every form that is generated by your organization. Some of the forms to consider: quote, invoice, orders, purchase orders, delivery orders, statements, labels, letterhead, envelops, fax forms etc.

2 – Voice Mail Announcement

Announce your domain name and an attention grabbing message on your corporate and individual voice mails. A great way to attract users to your site is to offer an incentive that is available only on the web.

3 – Email Signature

Include your demographic information such as name, address and contact number, your web address and promotional information.

4 – Verbal

Make sure you and your staffs are constantly promoting your website and its content and value to your customers.

5 – Newsletter

Develop an electronic newsletter to advise your customers and prospects of your products and services and all of the incentives available on the web.

Provide an easy link within the newsletter to direct the user the appropriate web page. Send out this newsletter monthly.

6 – Links

Trade links (your URL) with other business associates, customers and vendors will drive traffic your way. When providing a resource link on your site to take the user elsewhere, make sure to open that link in a separate window.

7 – Media

Always include your website domain name when advertising or writing about your company in newspaper, magazines, trade publications, radio, TV, web, banners etc.

8 – Search Engines

Optimization, and SEO and PPC are a huge growing segment of the company and are the reason why companies such as Yahoo!, Google and others have grown as much as they have.

The basic concept is to properly optimize your site using certain keywords to increase the odds that people can easily find you when they surf and search the web.

You can start planning and implementing the above tips. Don’t lose the opportunities that are out there.

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